Insights & Reports

A collaborative project between UKO and ORC, this in-depth analysis of UK consumer attitudes, behaviours, and knowledge regarding organic products spans over 90 pages. Based on a survey of 2,000 participants and 20 qualitative interviews, it provides a clear and detailed picture of UK consumers and their relationship with organic products and farming in 2024.

Better Food Traders, a UK-wide network for independent food traders who sell UK-gorwn organic, have created a toolkit based on the UKO & ORC Consumer Insights Report 2024.

This toolkit draws out data and insights from the report, and includes some tips and advice for food retailers on how to market to organic shoppers.

This is a shortened extract of the Kantar x OTB Annual Organic Market report. The redacted data is not visible to non-members due to our contract with Kantar. The full report is comprised of 91 slides and is valued at over £20k. The full Kantar x OTB Annual Organic Market report is available exclusively to OTB Members.

GOTS (Global Organic Textile Standard) annual report for 2023 that highlights the milestones, GOTS Version 7.0 and tools to support the textile industry towards sustainability and responsibility

OF&G white paper evidencing how a shift to greater organic land use in England to 10% would significantly deliver on Government’s environmental objectives (Dec 2023)

OF&G (Organic Farmers & Growers) believes that organic provides a verified solution to delivering the environmental ambitions of government and represents a clear opportunity for the UK’s food and farming sector. This manifesto sets out why organic should be acknowledged and recognised and the organic opportunity taken.