About

UK ORGANIC

UK ORGANIC is the marketing agency for the organic sector in the UK.

Formerly know as Organic Trade Board (OTB), we became UK ORGANIC ASSOCIATION CIC in 2024 to reflect the changes in the organisation, acquire official not-profit status and work as community interest company to raise awareness of the benefit of organic farming and products and help consumers make more informed decisions.

UK ORGANIC (UKO) is a truly independent organisation, inclusive and non-competitive. It represents all UK certified stakeholders across the complete supply chain.

We work closely with the English Organic Forum (EOF) and have adopted their manifesto as our guideline.

We also work with our members, partner organisations, government and other bodies to further our vision outlined in our Strategic Plan.

Or vision is clear: Make Organic An Everyday Choice. Forever.

Meet the UKO team

Working Together

Our members play an active role in everything that we do – they are basis of the Board of Directors and all of our committees and working groups.

We currently have two committees and two working groups that are formed by members:

  • Marketing Committee
  • Membership Committee
  • Retailer Engagement Group
  • Organic Textile Group

These working groups have been developed through feedback from our membership and we are planning on setting up a Beauty and Wellbeing group in the near future, as well as considering suggestions for further working groups.

We work with key groups including:

  • Consumers: communicating the benefits of organic via long term integrated marketing campaigns
  • Members: sharing your news, advising & helping your business where it’s needed, working with you to grow the market
  • Trade: working with all retail channels to promote organic products
  • Government & other bodies: aligning policy, legislation & other bodies  in support of organic