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New chairman and directors, recruitment and our Annual Briefing: setting the scent for an #Organic2020

By 20 January 2020June 15th, 2022No Comments

The OTB is delighted to announce new appointments to our board, which will drive our strategy and remit forward into the new decade:

  • Adrian Carne, Managing Director of Yeo Valley has been appointed as Chairman of the OTB

  • We also have appointed two new directors:

    • Harriet O’Regan, Arla Foods: Marketing Director

    • William Burgess, RB Organic: Membership Director

  • Roger Kerr of Organic Farmers & Growers will continue as director, with a finance remit as Finance Director

  • Martin Sawyer of Soil Association Certification will continue as director, overseeing our legal responsibilities as Operations Director.

Marketing Committee
We also have new members on our marketing committee. These individuals will be supported by their colleagues and are dedicating their time and resource to driving organic in 2020.

To-date our new membership committee includes:

  • Harriet O’Regan: Arla

  • Kirstie Hawkins: Wessanen

  • Clare McDermott: Soil Association

  • Hazel Hunt: Organic Farm Foods

  • Charlea Kavanagh: Wessanen

  • Rebecca Brennan: Cubo

A new exciting direction for the OTB communications in 2020 is being developed by the marketing committee that will help give organic a voice in the sustainability agenda. The approach will include PR, influencer and digital communications to ensure that retailers and consumers have organic top of mind as one of the solutions to our planet crisis.

We are looking to recruit two new roles to help deliver the campaign:

  • Marketing Manager, click here for the job description.

  • Assistant Marketing Manager click here for the job description.

If you would like to apply for either of these roles, please email a covering letter addressed to Harriet O’Regan with your CV to

The deadline for applications is 5 February. Successful candidates will be asked to attend our Annual Briefing on 12 March (see below for more information).


Don’t forget to book your place at our Organic 2020 annual briefing
As outlined above, in 2020 as we enter a new decade our marketing committee is forging an exciting new path for our organic marketing campaign.

The new campaign builds on our experience and knowledge of what works, based on 10 years delivering successful marketing campaigns. To date, we have invested £9.4 million EU funds and OTB member funds to drive sales of organic.

It will see us taking our vision: to make organic an everyday choice, to engage with retailers and consumers to achieve this aim.

This year’s briefing will include:

  • The latest data from Kantar with insights on the organic consumer and trends.

  • Organic. Feed Your Happy Campaign successes and achievements.

  • Organic Denmark campaign review and insight.

  • Our Organic 2020 campaign strategy plan reveal. Details will be outlined too on how the membership can engage with the activity.

More details will be released soon.

OTB members can book tickets here. If you are not an OTB member and are interested in finding out more please email Annie Seeley.