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By 22 May 2024No Comments


UK ORGANIC and Clearspring are teaming up once again, and this year HayMax and Infinity Wholefoods are joining the party! Wake Up To Organic, the beloved breakfast event, will be held on Wednesday 5th June and is the perfect way to celebrate organic. With independent retailers across the UK taking part, this event champions organic by demonstrating that it is the best way to start your day. And with the addition of HayMax, the spotlight isn’t only on food and drink this year.

The lucky 100 independent shops who were quick off the mark to register will be receiving the special Wake Up To Organic sample boxes packed with Clearspring products, some goodies from Infinity and HayMax, and pre-printed POS to celebrate the event. These samples are perfect for creating free mini breakfasts for customers and it is fantastic to see the innovative recipes that are created each year. For the shops who didn’t manage to register in time, all is not lost! The Wake Up To Organic 2024 assets are available via the link below with downloadable and printable posters as well as assets for Instagram and Facebook.

It’s not just retailers that can get involved – everyone is welcome to participate! Why not host your own Wake Up To Organic event and share on your social media accounts using #WakeUpToOrganic to showcase your organic morning…post your recipes and tell us what organic products you love to wake up to. The UK ORGANIC team will be doing an organic take over of a local café in North West London so keep an eye on our Instagram page for some pictures of delicious organic breakfasts.

Wake Up To Organic 2024 Assets


Our 2024 Wake Up To Organic Brands

Clearspring is a family business and for 30 years has been committed to pioneering authentic Japanese specialities and Organic fine foods. From the humble beginnings of Japanese miso soup, to over 280 products today, Clearspring continues to grow its Organic, plant-based ranges.

The brand’s award-winning products are enjoyed and appreciated in over 60 countries around the world. Clearspring is continuously inspired to bring diversity, innovation and the art of wellness through food to their offering. All Clearspring products have a distinctive flavour, made to authentic recipes and by traditional methods. Clearspring never use any artificial additives or added refined sugars and is passionate to show just how delicious and abundant an Organic and plant-based diet can be, not only how it tastes, but also how it keeps us healthy and thriving.

HayMax is a natural, organic and drug-free allergen barrier balm (sometimes referred to as a nasal balm) that is applied to the rim of the nostrils and can also be applied to the eye sockets. HayMax has been proven to reduce dust and pet allergens and trap more than a third of pollen from entering the body…less allergen, less reaction. It is the perfect addition in pollen season to showcase ways that organic is the best way to start your day!

Infinity Foods in Brighton began as a small shop in 1971 and today is primarily a large wholesaler, with a shop in Brighton brimming with an extensive range of vegetarian products – from cupboard essentials to freshly baked bread and seasonal fruit and vegetables. Over the years, as the wholefood market has grown, so too has the wholesale division of Infinity Foods. What started as a small outlet at the rear of the shop is today one of the UK’s leading national and international distributors of high quality, organic, Fairtrade and natural products.

Share your Wake Up To Organic pictures by tagging us on Instagram at @organic UK and using #WakeUpToOrganic! We will repost your pictures and stories on the 5th June!

We also invite you to tag this year’s sponsors as well as any other organic brand you might want to add to the breakfast sampling.