My Little Green Wardrobe is a new online shop founded by Lucy Todd, exclusively selling GOTS organic certified, sustainable and ethically-produced clothing for children from birth to 6 years. Not only are products selected because they are produced in a way that’s kind to the planet, but also to the people who make the garments.
Lucy was inspired to create the unique shop when she couldn’t find all the clothes she needed in one place online.
Lucy talked about what gave her the inspiration to start up the business:
“When trying to shop more sustainably for my own two girls, I found there were lots of fantastic little brands out there but no great hub website dedicated solely to sustainable clothing, which brought them all under one roof.
“I had to look into the eco-credentials of each brand before purchasing anything, which was time-consuming and exhausting.
“The idea for My Little Green Wardrobe is that we do the homework for you, making it easier for time-strapped parents to make good choices.”
Lucy previously worked at the BBC as a journalist for 14 years. This gave her an insight into the problems posed by the fashion industry, when covering the topic as a story.
The website was launched in June 2021 and has a beautiful range of practical, hardwearing, soft, washable, and, of course, sustainable children’s wear and accessories that include brands like Hunter & Boo, Kite, Müsli and even Muddy Puddles waterproof puddle suits.
On My Little Green Wardrobe shoppers can search sustainable independent brands that have already been checked out, and shop according to their own values – filtering clothing according to the factors they find most important.
The fashion industry is widely touted as the second most polluting industry in the world, second only to the petrochemical industry – and with children going through around TEN sizes before the age of five years old, their impact can be monumental.
But for any parent concerned about their family’s impact on the environment, there is now one less thing to worry about.
My Little Green Wardrobe is a new website selling children’s clothes and apparel sourced from sustainable and ethical brands only.
Each independent children’s brand has been hand-picked and vetted to ensure they follow the highest ethical standards and social criteria. Not only are they kind to the planet, but also to the people who make the garments.
SHOP YOUR VALUES
What’s more, you can shop according to the values most important to you. My Little Green Wardrobe has devised a system of ethical factors and assigned them to the corresponding brands and articles of clothing.
For example, clothing that is made from organic cotton or recycled plastic is awarded a planet symbol; items that are produced under improved conditions for farm labourers and garment workers are given the people symbol; those that comply with vegan standards show this symbol, and so on.
There are seven values all together: people, planet, animals, vegan, local, diversity & inclusivity and gives back.
This means there is full transparency over how each brand behaves, and customers have complete control over the companies they want to invest in.
My Little Green Wardrobe currently stocks seven sustainable children’s brands with sizes ranging from 0-6 years – with more brands and a wider age range to follow.
The goal of My Little Green Wardrobe is to be the home of sustainable childrenswear, where you can dress your child from top to toes in ethical clothes.
Find out more about My Little Green Wardrobe’s ethical values here.
The clothing sold by My Little Green Wardrobe also makes a great choice for those wishing to buy a thoughtful gift for new babies and young children.
ABOUT ORGANIC COTTON
The clothes sold by My Little Green Wardrobe are mostly made from GOTS-certified organic cotton, which is recognised as the world’s leading processing standard for fabrics made from organic fibres, eg. cotton or wool.
It sets high-level environmental criteria along the entire supply chain and requires compliance with social criteria as well.
Organic cotton is grown without the use of toxic chemical fertilisers and synthetic pesticides, which is damaging for the environment, local wildlife, as well as farm workers.
It requires less water and energy to be grown and no synthetic dyes are used on the cotton during processing. Not only is this better for the environment but ultimately it is kinder to children’s skin.
Research also suggests that organic cotton is softer and more durable than conventional cotton, meaning the garments will last longer.
All parents will be able to get on board with that last point at the very least!
Find out more about the differences between organic and conventional cotton here.
